Skip to content
Asmaa Academy logoAsmaa Academy
Asmaa Academy logoAsmaa Academy
Start now

Key performance indicators (KPI)

An applied training programme in Key performance indicators (KPI), built on the tools and methodology used in the workplace, ending in a certificate of completion from Asmaa Academy.

  • Academy certificate of completion
  • 16 hours
  • Online

SAR 1,600SAR 2,000

Download the programme sheet (PDF)

Online registration and payment are being prepared. Until then we hold your seat over WhatsApp.

A workshop of women professionals

What you end up with

A certificate of completion from Asmaa Academy in your name, carrying the programme title, its hours, the issue date and a verification code an employer can check.

Who it is for
People working in Entrepreneurship and project management and those planning to move into it. No prior background is required unless the awarding body requires one, and we tell you before you book.
How it runs
16 training hours delivered online in live sessions, with your cohort group on WhatsApp for follow-up and questions between sessions.
When the next cohort starts
We open cohorts through the year as they fill. Message us and we will tell you the nearest date and hold your seat.

About this programme

Most dashboards measure what is easy to measure rather than what matters. The result is green numbers and an organisation that does not improve. This programme addresses that at the root: how an indicator is derived from an objective, not how the chart is drawn.

It covers the distinction between lagging and leading indicators — the first tells you what happened, the second lets you intervene — and writing an indicator with a measurable definition, a known data source and a named owner. Then the balanced scorecard and linking indicators to strategic objectives, and finally what corrupts any measurement system: the indicator that becomes a target in itself and starts being gamed.

It suits anyone in strategic planning or performance development, a manager asked for a monthly report who does not know what belongs in it, and anyone building a dashboard for the first time.

The academy issues a certificate of completion stating the hours.

What the programme covers

What is taught, and what you can do once it is done.

Modules

  1. 01Indicator, target and initiative — three different things
  2. 02Deriving indicators from strategy
  3. 03Writing an indicator: definition, source, frequency
  4. 04The balanced scorecard
  5. 05Performance review and the improvement cycle

After you finish

  • Write an indicator that can be measured, not a general statement
  • Build a performance dashboard for your own unit
  • Tell an indicator that drives behaviour from one that decorates a slide

Prerequisite

None.

Compare before you decide

This programme and the ones beside it in Entrepreneurship and project management, side by side.

ProgrammeHoursCertificateFee
Key performance indicators (KPI)the one you are reading16 hoursAcademy certificate of completionSAR 1,600
Risk and crisis management18 hoursAcademy certificate of completionSAR 1,700
Enterprise resource planning (ERP)30 hoursAcademy certificate of completionSAR 3,200

What trainees said

Messages sent to our course groups, shown as they arrived. Tap any image to enlarge it.

Names, profile pictures, phone numbers and credential numbers are blacked out; the words are published with their writers' permission and without their names.

In a poll inside one workshop group, 204 of 213 participants said the workshop added to their knowledge and that they were satisfied — 96%. In another, on the trainer’s delivery of the PMP course, all 24 who voted chose “very satisfied”, and nobody chose anything else.

Ask us to get in touch

Leave your details and we will call you back within one working day, with the next intake date and the fees.

Your enquiry is about: Key performance indicators (KPI)

We use your details only to answer your enquiry, and share them with nobody.

  1. 01

    Pick your field

    Sixteen fields, each with tracks that step up in level.

  2. 02

    Reserve your seat

    One published price covering the material, the follow-up and the certificate.

  3. 03

    Join your group

    A WhatsApp invite arrives on confirmation, and you meet your trainer and cohort.

  4. 04

    Graduate, and stay

    A certificate with a public verification code, and a membership that outlasts the course.

For individuals

Start here

Tell us which field interests you and we will point you to the programme that fits your level and its next cohort — with no commitment.

For organisations

Train your team on what it actually needs

We build the programme around your organisation's need, with examples from your sector, and run it at your premises or online at a time that does not interrupt operations.

How do I join the community?

Joining is free: leave your details and you'll get cohort dates and member pricing. You only pay when you reserve a seat on a course, and that's when your cohort's WhatsApp invite arrives.

Is the certificate accredited and recognised?

The academy issues a certificate of completion for every course, with a serial number and a public verification code any employer can check on our site. Courses that prepare you for an international certificate such as PMP say explicitly that the accreditation comes from the awarding body, not from us.

Which payment methods can I use?

mada, Apple Pay and international credit cards, through a licensed gateway that never stores your card details. Online payment is still being prepared; until it is live we hold your seat over WhatsApp. The published price is what you pay — no certificate issuing fee and nothing appearing later.

What if the course isn't right for me?

You can have a full refund before the cohort starts, under the refund policy in the terms. And if you start and find the level wrong, we move you to the cohort or track that fits, at no difference in price.